By developing an appealing product display, you can lure consumers in, endorse a slow-selling product, highlight new arrivals, and announce a sale on your shop. If the front of your store has one or more windows, then you have one of the most established and affordable kinds of advertising available.
Building your visual display toolbox
Before you begin to design the product display, RMS Shop says you should first assemble a visual display toolbox to have on hand. With all of these tools placed in a single location, you will save time in arranging the display:
- Props (non-merchandise items)
- Paper towels or glass cleaner
- Sign holders or signage
- Marker, notepad and pencil
- Toolkit with screws, nails, hammer and screwdriver
- Utility knife or razor blade
- Tape measure
- Monofilament fishing line
- Glue gun and hot glue sticks
- Pins, two-sided tape, scissors and stapler
Take some time to showcase the display and think about everything you want to achieve, formulate a budget and figure out a central theme. You may even consider sketching your planned display on a piece of paper. When setting it up, create the display after your store closes or during a slow time. Although, building the displays when your shop is open can actually draw energy into your store.
The elements of effective visual merchandising
Simplicity – The key here is less is more, so avoid adding way too many items.
Signage – Most retailers forget this particular aspect, but signage can actually make or break their display.
Lighting – If possible, accent the focal point.
Focal point – Where signage or props, as well as, background and products come together.
Color – It helps set feelings and mood.
Size of objects – Put the biggest object on display first.
Balance – Consider asymmetrical instead of symmetrical balance with the display.
As soon as you are done with the display, do not forget to add proper signage. Take some photos of your displays and keep a list of the product sales throughout the existence of the display.