Nowadays, almost every business is using social media to increase their site traffic. This is indeed an effective strategy, but professional marketing companies suggest choosing only what fits your business. This way, you’ll reach your market better and promote only on platforms you’re familiar with. If you’re using Facebook, Twitter, and Instagram, you should read this guide to help you get started:
Make Your Facebook Likeable
Facebook is still among the top social networking sites for businesses. From text to visuals like images and videos, this all-around platform can let you maximize your marketing efforts. Receiving a thumbs up or “like” from users may not be easy, though. They’re tired of the usual promotional posts, so you won’t make a sale if you don’t think out of the box. Use good visuals, hold contests and giveaways, and give your audience a short teaser to invite them to visit your site.
Make That Tweet a Retweet
Twitter is more challenging to use because you have a limited character count. Don’t let this stop you, however. This only means that you have to be creative when constructing sentences and choosing your words. Use its features to your advantage. Post a relevant image or link and use the location to promote a specific place. Twitter is a good place for short, concise, and timely posts, which could go viral.
Make Photos (and Filters) Your Selling Point
Instagram has evolved from being a simple photo-sharing site to a platform that represents a brand. As people today have shorter attention spans, a good way to grab their attention is to use visuals. Posting an image or short video – with or without the vintage filters – could generate better leads because these only need a caption and the rest are self-explanatory.
Social media can help in increasing your website traffic and converting them into sales. All you need is to choose the right platform and strategy.