Shelving is an all-important concern that supermarket owners must turn their attention to. The efficient display and storage of your products can make or break the success of your business, affecting your sales in the process. That’s why you must carefully think out your shelving techniques and make sure they will turn in the best results for your company.
Sales and Supermarket Shelving
It has been proven, time and again, that product displays can influence customers to buy and buy more. Apart from choosing the right supermarket shelf rack that will fit into your space, you also have to remember these things:
- Keep your items well stocked. Make sure that your workers understand that replenishing the products on display could influence your customers to pick the items and take it to the cashier. It would be a hassle for them if they have to ask if a certain product is available. Having to go to the backroom will also add to efficiencies in the store.
- Welcome your customers with a vibrant display of fresh produce. The wonderful colours of fruits and vegetables could put them in a good mood and when they feel happier, they are more likely to spend.
- When you contemplate about product placement, make sure you keep those you want to be bought faster at eye level. Even if they are more expensive compared to other brands, they will instantly get the attention.
- Visibility is one of the strongest factors that could boost your product sales. Make sure that you strategically place those products on sale or under promotion in different spots so customers would see the variety in full view. All those “On Sale” tags will certainly inspire them to buy.
- If you think that placing similar items together is the way to go, think again. Putting together complementary items or those that work together is the better strategy. For example, place the cleaning agents next to the rugs and mops. Accessibility is key.
Given all these, do keep in mind that shelving is just one aspect of your store. Make sure to give your customers the best retail experience to garner impressive sales.